technology's getting cheaper. isn't that one of the big issues with technology? no matter what company you are. innovation has to be there, and unfortunately some things are commoditized. technology is getting cheaper, isn't it? >> maria, to the point, we have the ability, you're going to hear this around the conference the next day or so, to dramatically change the cost points that our customers have. most of our customers just to give you numbers, i know you like numbers, data is going to grow for most of our customers 40%, 45%. they're spending, a technical term, 8,000 to 10,000 bucks a ter terrabite to store that data. storage is 10% of their total i.t. budget. if you run through those numbers, you're going to grow 2%, 3% your i.t. budget doing nothing more than chase the data. oracle, we have the ability to take that position and shrink their data, come press their data, give them more performance while they do it, save our customers a bunch of money, consolidatie ining that infrastructure, make it perform better. at the same times, companies you're going to